RSS: The Wave Of The Future For Ezine Publishing

by: Ken Hill
A powerful innovation, known as RSS or really simple syndication, is destined to revolutionize the way ezines are delivered to their subscribers.In fact, Microsoft's plans to add RSS to the new version of their Internet Explorer and Longhorn operating system means that RSS will become mainstream very soon.How can publishing your ezine in RSS profit you?By using RSS to publish your ezine, you'll be able to completely bypass the email filters that cause many ezines to lose their profitability.You'll also be able to have complete control over your ezine's content, making your messages much more effective because you won't have to worry about your ezine getting blocked.In addition, you'll never lose subscribers due to them changing email addresses. As long as your readers continue to subscribe to your feed, they'll continue to get your RSS ezine, regardless of which email they use.Now, the key to creating a successful RSS ezine is providing your readers with valuable content.First and foremost, your readers are going to want useful, informative content from you, and by giving them what they want, you'll be on your way to:a)more sales of your productsb)more commissions when you recommend your affiliate programs, and c)more repeat ad sales, because you'll have a very responsive subscriber base.An excellent way for you to add your own winning content to your ezine is to write articles on the topic your ezine covers.Through your articles you'll be able to:- build up your reader's trust in you.- increase your status as an expert in your field.- add your own unique voice and style to your ezine.- successfully promote your business through your resource box at the end of all your articles.In addition to writing your own articles, you can ask your readers to send you their articles, or you could publish "free to reprint" articles in your ezine.Some article writers also make their articles available to their affiliates to earn commissions.You simply join their affiliate program and then publish their articles with your affiliate link in the resource box.By doing this, you'll be able to easily increase your commissions. And if you have an affiliate program, you can also use this strategy to get more new affiliates that will successfully promote your products and add to your bottom line.