The Hybrid Blog and Ping

by: Keith Baxter
Copyright 2005 Keith BaxterFor the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic.With that said what worked two years ago certainly isn’t the same thing that’s working now. The worst part is that uninformed marketers are still teaching the old methods of SEO marketing with blogs to the masses.In this article, you will be enlightened to the newest form of SEO marketing with blogs.Let’s begin by eliminating a huge fallacy.The blog and ping is a process by which you post a snippet of information from your site to a blog (mainly blogger.com) with a URL to your site included, and then notify Yahoo that a post exists on this blog. The idea is that your blog will be spidered quickly by both Google (due to blogger.com) and Yahoo.You only need to blog and ping a maximum of 10 pages from your site. The entire purpose for doing this is to attract search engines to your site and let them spider the rest of your site on their own. You can equate this process to renting links. You simply rent one link to your site in order to get the spiders to visit your site.Unfortunately money hungry marketers came along, didn’t understand the concept, and then took it upon themselves to teach people that every page on your site required blogging and pinging. To top it off, these same uninformed marketers began teaching their followers that three pages should be processed every 15 minutes. The blog and ping isn’t as effective as it was a year ago because of these numbskulls.With that said, it was time for the process to evolve. Its efficacy was diminished due to misuse and misguided education.So where has it evolved to?It’s evolved into an organic blog that grows of its own. This blogging system receives its data from remote sources and posts on a consistent, yet infrequent basis. It pulls usable and visitor friendly data from a variety of sources, while still hosting the links you want found by the search engines. This blog informs over 50 blog directories every time an automated post is made, making it extremely valuable to the search engine algorithms.How is this accomplished?First, you need Wordpress (http://wordpress.org) and RSS to Blog (http://www.stealthtrafficsecrets.com/rsstoblog.html). Once you’ve downloaded both of these, make sure you install them.Once installed, configure Wordpress per the instructions found here: http://www.stealthtrafficsecrets.com/wordpress-tricks/.Second, create a list of links from your site which will be used in this new hybrid blog and ping tactic. One of the bonuses for RSS to Blog is a tool that does this automatically for you.Third, add these harvested links to the RSS to Blog system and hit save. Set your cron to post out as often as you like and you’re done.That’s it in a nutshell.There are a couple of additional points I need to make,First, when using RSS to Blog you also have the ability to add additional data from other sources in order to make your Wordpress blog readable by the masses.Second, the Wordpress tricks book gives you the knowledge to make your blog more search engine friendly as well as providing a list of blog directories that are automatically notified every time you make an entry.With this tactic revealed, it’s my intention for you to enjoy the quick search engine inclusion that comes as a result of implementation.